Internet Marketing and advertisement

MODULE - 1

Internet Marketing Basics

Benefits

Internet Marketing Tools

Difference Between Internet Marketing & Traditional Marketing

MODULE - 2

Search Engine Optimization - SEO

Business & Website Analysis

Competitor Website Research & Analysis

Keyword Research & Assessment

Lining-up SEO Strategy

On-Page Optimization

Content Optimization

Off-Page Optimization

Link Building

Assessment & Monitoring

Analytical Reports

Pay Per Click – PPC

Social Media Marketing – SMM – Facebook, Twitter, Linked In, Google+ and You Tube

Google Analytics

Making a Proposal

MODULE - 3

Planning & Implementation of Online Marketing & Advertisement Strategy

Website Strategy Planning

Website Architecture Planning & Development

Continues Improvement Plan (CIP)

MODULE - 4

LIVE PROJECT

Client / Job Interview Preparation

Placement assistance through job postings on email

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